Brand Story of 'Genshenglanjing'

A simple idea could make vast differences. The brother and sister prove it with their brand, 'Genshenglanjing'. Everything started with a pair of black multi-layer cloth shoes in their grandmother's house. That destined moment recalled their love for traditional Chinese culture and strengthened their entrepreneurial dream. Holding the appreciation of cloth shoes and the faith of inheriting traditional craftsmanship, they create the brand in of the names of their grandparents.

We usually have the stereotype that cloth shoes are old-fashioned. To change this idea and bring out products that can fit in modern society, the siblings devoted themselves to creating a new brand that promotes the combination of traditional craft and Chinese fashion style. The background of artistic work allows them to get inspiration from all walks of life. Their products maintain quality of multi-layer cloth absorb elements from traditional Chinese paintings, poetry and contrast from popular fashions.

However, things did not go well at first. In the face of doubts and difficulties of sales, the brother and sister convinced their clients by mastering the craft and sowing hundreds of times in a shoe. They also created a unique employment model that helped the elderly in rural areas, allowing more than two hundred grandmothers to shoes in their free time to get paid. The love of traditional culture, sincere entrepreneurial attitude and unique interpretation of the Chinese fashion have brought reputation and popularity to the brand. Buyers appreciate such a unique creation and are willing to support them.

A pair of shoes from their brand is not only a symbol of Chinese culture, but it is also a message that traditional crafts can reappear in the public view with a new appearance. In the future, they will continue making more efforts on spreading such value and encouraging everyone to involve in the glorious inheritance. 

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