Chuang Yi Wu Xian is a brand that has had 20 years in the making. As a subsidiary of ChunXiang Beijing Eco-culture, Ms Zhao Chunxiang incorporates art and education into a single concept which emphasizes “Crafting for kindness while being kind when crafting”.
The brand operates as a business and tends to our human needs by making handicrafts that convey the good essence in life. We believe that our creations help people to realize their innate tranquility and how to apply an honest attitude to daily life; we want others to “live artistically while letting art itself immerse in life”.
Founder Ms Zhao Chunxiang has been a devoted handicraft enthusiast for as long as she can remember. She began her career as a preschool educator, after which she established Chuang Yi Wu Xian as a purely handmade polymer art brand. By combining polymer clay handicraft with her background in education, to form “Eco-art Polymer Clay Education” this became the brand’s core value in development. This concept is applied in all Chuang Yi Wu Xian educational courses, staff team nurturing and business operations.
Soul Art Shop is a regular store which operates under the Chuang Yi Wu Xian brand. It aims to offer a space for customers to bond and connect through its retail stores. There are currently three branches in Beijing and one in Central, Hong Kong. We also have an educational branch in Beijing –a fusion point for art and spiritual education. Each store not only sells Chuang Yi Wu Xian original handicrafts, but also holds workshops, and functions as a polymer craft show room.
Chuang Yi Wu Xian polymer clay handicrafts are all handmade. Our products convey traditional Chinese cultural elements in a simple modern style. This ideology expresses the human spirit’s need for art and life in the form of polymer clay handicrafts.
The workmanship of our products is both sophisticated and unique. This is to express the whimsical and vivid imagery of our creations. Although our core value lies in artistic expression, we also place great emphasis on the art of the human spirit.
Chuang Yi Wu Xian’s polymer clay handicrafts include accessories, home decorations, souvenirs and designer-made limited-edition items, catering to every need.
Workshops are held in flagship stores located at Beijing Nanluoguxiang and Hong Kong Central. Fans of handicraft can pay us a visit and enjoy the fun of making their own item under our teachers’ careful guidance, taking home a personal craft that carries a piece of their own heartfelt thoughts.
Education is Ms Zhao Chunxiang’s passion and her dedicated team (Chuang Yi Wu Xian) has been cooperating with many organisations to open polymer clay courses catering to people everywhere. Formulated with Ms Zhao Chunxiang’s years of education and research experience – “Eco-art Polymer Clay Education” courses teach students to care for their state of mind while making polymer clay handicrafts, harmonising the hands with the mind. This, together with the application of an honest, down to earth attitude, aims to help customers achieve an inner tranquility and happiness that can carry over into their daily lives.